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Transitions, Transitions

Wednesday, January 9th, 2008

The writing came easier yesterday, but these darn transitions are a bear! I don’t want to end the scene and pick it up again, but making the turns into what Logan needs to do next has been rough. I was fighting with another one of the things last night. On the plus side, once I make this turn, I’ll be into the action part of the scene, and while mixing choreography with emotion takes work, it’s gotta be better than transitions. gasp! I’m trying to give myself permission to accept a rough segue by telling myself I can fix it later. The perfectionist in me is balking.

I was watching television the other night when that commercial came on for Comcast. I don’t know if it’s nationwide or not, but it has men and women in suits singing about “the big old expensive phone company.” Here’s a link to the ad on YouTube. The tune kind of got caught in my head for a while and I didn’t think beyond that (and the humor), but the other night, it hit me. Wait a second. The cable company is accusing the phone company of being expensive??? Does anyone else see the irony?

Now granted, the phone company isn’t cheap either, but this is definitely a case of people who live in glass houses not throwing stones. My cable bill just went up this month and Comcast eliminated several channels from my service. Cable also is more than I pay for electricity or natural gas. gulp.

I had a new gardening catalog in my mail yesterday from a place I’d never heard of. They mostly carry roses which means I’m fairly safe since I’m not much for that particular flower. They’re too fussy and require too much work. They did have a few other flowers that looked cool, but I’m going to be strong. Um, especially since I have another amaryllis plant on the way. I had to buy it. It was half price!

BTW, I found out the amaryllis is native to South America and the Caribbean, which explains why it’s a sissy flower. I was reading instructions on how to care for the plant I have and stumbled across that fact.

Six Down, Nineteen To Go

Thursday, December 13th, 2007

I’ve made it through the first 6 chapters of the galley so far. It’s still reading really clean to me and I wasn’t totally exhausted yesterday. Now that I’m thinking about, In the Midnight Hour had really clean galleys, too. Of course, I found more mistakes later, after it was published, so it wasn’t quite as clean as I’d believed. :-( Then there was the proofreader who didn’t know what keyless entry was and changed it to keys entry. I still cringe every time I think about that in my book.

Anyway, I’ll try to get three read-throughs in for In Twilight’s Shadow and hope my mom gets a couple of readings in as well. She spots things I don’t all the time.

I’ve been watching National Geographic Channel and HGTV lately, and there are two commercials I see all the time that are really getting on my nerves. The first shows this red chair in the middle of a suburban street and this guy is talking about the American dream being that each person gets his own dream. I’m sooooo sick of hearing it. Talk about overbuying media time. I have no clue what the ad is for, but I’ll hate that product forever because of how tired I am of seeing their commercial. :-) The second ad I’m sick of is for Direct TV and has Beyonce singing about upgrading and HD TV. This is another commercial I’ve seen like six million times. Give it a rest already.

And on a final note, I really stuck my foot in my mouth at work yesterday. Sigh. This is why I usually don’t talk too much when I meet people because I am totally socially inept. My problem is that I’m comfortable enough at work that I don’t think about what I say–at least not enough. My social faux pas was mentioning I thought of one of my engineers when I saw some idiot riding his bike on a two-lane road with no shoulder because of the snow. And that I thought the bike rider was a moron. My engineer rides his bike in winter, too, which is why I thought of him, but I didn’t mean to imply I thought he was a moron. Why don’t I think before I open my mouth? Gah!

One last final note. :-) I swear, no more after this. I’m supposed to have homework for my online class done today. Big, huge GAH! This is hard homework requiring hours of work on my part–hours, quite frankly, that I don’t have.

Midnight Hour on Television

Saturday, August 4th, 2007

I’ve seen my ad for In the Midnight Hour twice now–once on Lifetime and once on Sci-Fi Channel! That was totally, completely cool. I wish I could have afforded broader television coverage, but I did manage to catch a number of cities. I still can’t get over the fact that my book is on TV. :-)

I actually have real copies of Midnight Hour in my hands now, and that means I need to sit down and read it. :-) I always read my books when they first come out. The problem is going to be finding time. I have to clean today and do laundry. I have a memory foam topper for my bed that I need to put on. Another writer said she’s had trouble with her fingers going numb and that this ended the problem for her. I’ve been dealing with this since last fall or winter while I was working on In Twilight’s Shadow and I want mine to go away, too. Some other writers have recommended these shapeable pillows, so I’ll be trying one of those as well. It’s hard to feel creative when you can’t sleep very long, even on the weekends.

I also need to do some research, particularly on dragons, and write my speech for next Saturday’s Midwest Fiction Writers’ meeting. I’m doing Journey of a Novel and talking about Midnight Hour. Oh, and I need to write a blog entry…on something. And what am I doing? Sitting and watching more bridge collapse coverage. I really have to stop doing this.

One of the big tasks for the day, though, and among the most important, is figuring out how to use my DVD recorder so I can save my TV commercial for posterity. :-)

Monday Again? Sigh.

Monday, July 16th, 2007

Does anyone get that new Heineken commercial? You know the one where they beer can turns slightly from side to side while a masculine voice says, “I want it like that.” And the feminine voice responds, “You got it like that.” Every time it comes on, I try to figure out what the lyrics have to do with the beer and I’ve yet to come up with any answer. I don’t find the “singing” annoying, although with the repeated lyrics, you’d think I would. It’s the meaning that’s been making me nuts. :-)

It turned out I was right about Logan being the hard one to find a picture of. I thought I had a guy that would work, but I wasn’t 100% happy with him so I decided I’d keep looking while I searched for Shona. I ended up finding a model pretty quickly after I blogged yesterday that works for her, but I never did find anyone for Logan. All the male models were either too old, too young, too girly, their hair was wrong, their faces were wrong, etc. Usually, though, I can come up with someone. I might just have to go with the guy I originally thought was okay.

It was also baseball heaven yesterday. All three of my teams were on television and all three of them swept the teams they were playing. Yea!

Cavemen, Barbarians and Baseball

Wednesday, March 7th, 2007

This morning, I caught a flash of one of the Geico cavemen commercials and thought, man, I’m getting so tired of them. Then, I read one of my boards and someone posts that they’re going to do a TV series with them, but that she’d rather see the Capital One barbarians in a show. I have to agree with her. I like the barbarians much better than the cavemen. I always think the Geico ads are almost there, but not quite. But then I’m pretty picky on commercials and I have been since junior high when we saw reels of Clio Award winners every year. I saw what was possible and then I saw what most companies were doing.

The Minnesota Twins have a couple of cute commercials playing right now. One features Jason Bartlett and Nick Punto (our shortstop and third baseman who were called Piranha by White Sox coach Ozzie Guillen. Because they’re not homerun hitters, but they just nibble you to death.) Anyway, it shows a girl and her father going through Undersea World or whatever the heck the aquarium is called at Mall of America and the girl is asking her father what everything is. Then they reach the tank with the piranha and it’s the two Twins players under water in full uniform. It ends with the handler dumping a bucket of baseballs in the water and the two swimming to the surface to get them.

This might be one of those ads where if it has to be explained (and if you’re not a Twins fan or don’t live in Minnesota it has to be), it loses some of it’s humor.

The Twins have a second commercial with Johann Santana, our Cy Young Award-winning pitcher and Joe Nathan, the pitcher who closes our games. I’ve only seen this one once, but Santana is driving like he pitches–constantly changing speeds–and Nathan’s getting motion sickness. It was cute too, but I want to see it a few more times because I missed some stuff the first time around.

You know, it’s tough in a way to have a major in advertising and then watch ads. I can sit there and label the tactics the commercial is using, and depending on the skill in which it’s deployed, it might annoy me. If it’s done well, I don’t think about it, but if it’s blatant, I definitely don’t like it.

Here I go Again

Tuesday, February 6th, 2007

I did it again. Hugely overslept. Gah! This all goes back to a bad decision I made at bedtime. I always turn my heat down to 64 degrees for the night, but it’s so cold here and I was freezing last night! I decided to leave the thermostat at 68 degrees instead. I know I get warmer as I sleep and I have a down blanket, but I figured if I woke up, I’d just turn down the heat then and go right back to sleep. I was half right.

About 1:15 this morning, I did wake up because I was hot. I did get up and turn down the heat. I then laid in bed trying to fall asleep for hours. I didn’t hear the alarm for a really long time.

I also dreamed about a shark attack. Sigh. I used to have shark dreams all the time, but now they’re rare. I wish I’d skipped this one. The only plus is that it was in kind of a past tense way, so I wasn’t actually seeing the attack, just the results of it.

It was interesting to see what Super Bowl commercials received the public’s votes as favorites. I was really surprised to see the Sierra Mist commercial with the beard comb over was in the top 5. I could practically hear crickets chirping when it was over, that’s how lame I thought it was and a guy at work commented on how that spot bombed. I’d assumed he’d seen feedback already and I hadn’t at that point. I also so bits and pieces on the local news of commercials I’d missed, like Oprah and David Letterman. That one wasn’t listed on MySpace, but I did rewatch the fake dalmatian spot for Budweiser. That dog was just so cute!

Gotta run. Again.

The Good, Bad and Ugly

Monday, February 5th, 2007

I watched the Super Bowl yesterday, and as I’ve done 99% of the time throughout the football playoff season, I was rooting for the losing team. I’d even downloaded the Super Bowl Shuffle video done by the 1985 Bears team to prepare for the big game. :-) It started out so well, but went downhill before long. Sigh. At least the commercials were good this year. The last few years, I felt they were pretty lame, but not this time. Yea!

The one I liked that I remember the best is the moon office when the Fed Ex space ship came to make deliveries and pick ups. I also liked a lot of the Coke commercials. My favorite of those was when the animated guy walks around doing nice things for people and the message was something along the lines of a little love going a long way.

My least favorite commercials? I hated that one for Sales Genie or whatever it was. It embodied everything I dislike about advertising. I also didn’t like the Go Daddy commercials. I was more interested in the $1.95 domain names than I was in dancing girls in the Marketing Department, so I don’t know why they had to put them in except for the sex factor. It was unnecessary IMO. BTW, I checked out their site for the $1.95 domain names and the cheapest I found was $8.95 plus $.50 ICANN fee. I have a site that charges the same price without the added fee, so I’ll be sticking with them.

The other thing I noticed this year that I don’t remember hearing in years past was that the Super Bowl commercials are available online to replay. CBS mentioned having it on their website during the game, and when I logged into MySpace, they had them available too. Cool!

Last night, when I went to bed, I was laying there and had a story show up with characters. I already know it’s one I’ll never write–the heroine was a princess and the hero an army officer in her country who was protecting her without her knowledge–but it was interesting to have a “bedtime story.” :-) That hasn’t happened in a while, where characters I’m not working with, and likely will never work with, just show up and play their story out for me. I enjoyed it, and really, what could be better to fall asleep to than a princess and a handsome, honorable, protective officer?

Videos and Promo

Wednesday, January 31st, 2007

I’m still jazzed about my video for Eternal Nights. I keep wanting to play it over and over, but I’m writing this from my laptop while I drink coffee and there’s no way. I’d have to logoff before dial up could manage to download it. :-) But if you’re on a high-speed connection, definitely check it out.

I love these book videos! No, they’re not enough to make me buy a book unless it’s by one of my must-buy authors, but if I find it intriguing, I will check out the author’s website or Amazon and find out more and I think that’s a big thing. But more than that, I’m more likely to remember the author’s name. That’s huge. Not all advertising is for a direct sale. Some is solely to build name recognition. That’s kind of why when I hear people talking about how they never buy a book because of ______ (Fill in the blank), I think, well, yeah, but…

Usually, the argument arises when it comes to bookmarks. No, I don’t believe a bookmarks lead to huge point of purchase sales, but I do believe they’re good at gaining name recognition even if the person who sees it either a) doesn’t pick it up or b) doesn’t keep it long. For however many seconds it takes them to see the bookmark at the register or pick it up and throw it away, your name has been noticed. It’s an impression. It takes something like 9 impressions before something registers with the consumer–or so I was told. To my mind, bookmarks are a cost-effective way to achieve this.

Of course, I could be wrong. If I was Coke or some other big corporation, I could undertake a study on the effect of my advertising on the target market, but few authors have the kind of money something like that entails. And even at the level where national television advertising is a no-brainer decision, no one’s sure what works. One of the author’s on a loop I’m part of says that only half of advertising works and no one’s sure which half. I heard the same thing when I was in college learning advertising. So in the meantime, I muddle through, looking for cost per impression numbers and hoping that something sticks. And that people love my stories.